Where is IDEO?
Palo Alto, California.
Who is the founder?
Dave Kelly
Who is on the team, what are the roles?
Peter Skillman - Project Leader
Design Team Members:
Whitney Mortimer - MBA
Peter Coughlin - Linguist
Tom Kelly - Marketing Expert
Jane Fultonsurie - Psychologist
Alex Kasax - Biology Major
But everyone is equal.
What is the deep dive process?
Total immersion in the problem.
They split into groups and find real experts on the subject in the field like anthropologists. Then they all go back to IDEO and tell each other what they learned. Based on that, they all come up with and present every idea they have, no matter how insane and put them on the walls. Then they vote and merge them into one.
What are the rules (montra) written on the walls around?
One conversation at a time, stay focused on topic.
Encourage wild ideas.
Defer judgment, build on the ideas of others.
What is the motto?
Enlightened trial and error succeeds over the planning of lone genius.
How can this process work in your major? (it can work in every major).
In graphics, the designer has to find a way to communicate what the client wants or needs to say in an effective way. So, he is always required to come up with new ideas. This process is the most creatively nurturing for ideas and new concepts just waiting to be discovered.
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